How many websites pass the Website check?

Based on 596 audited sites · Updated 2026-07-16

31.2%of audited sites pass this check↑2.7% vs last month

95% confidence interval: 27.6%–35%

About This Check

Checks whether WebSite schema is present in your JSON-LD. This helps systems understand the site as a whole and can support sitelinks/search actions.

Why This Matters

LLM Discoverability

WebSite schema communicates the site's purpose and searchable structure to AI systems, enabling them to correctly classify the domain as a coherent entity rather than a random collection of pages.

SEO Impact

WebSite schema enables the Sitelinks Searchbox feature in Google results and reinforces the association between a domain and its brand name in entity-based ranking systems.

What To Do Next

68.8% of audited sites need attention on website (410 of 596 sites are warning or failing).

Prioritize website on templates that create many URLs, because one template fix can improve a large share of structured data.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 31.2% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

31.2%pass(186)

21.5%warn(128)

47.3%fail(282)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

54.9% of audited Travel & Hospitality sites pass this check (n=51), compared with 12.8% of Finance & Banking sites (n=39).

credible samples first · then pass rateshown-industry average 30.3%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	54.9%	74.8	51
E-Commerce	33.3%	69.6	30
Technology	27.3%	72	278
Media & Entertainment	26.2%	73.8	84
Education	20%	71.8	30
Finance & Banking	12.8%	72.8	39
Other	71.4%	67	7limited
Recruitment & HR	66.7%	80	3limited
Automotive	60%	75.6	5limited
Food & Beverage	54.5%	71.1	11limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.