How many websites pass the Website check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 27.7%–35.2%
About This Check
Checks whether WebSite schema is present in your JSON-LD. This helps systems understand the site as a whole and can support sitelinks/search actions.
Why This Matters
LLM Discoverability
WebSite schema communicates the site's purpose and searchable structure to AI systems, enabling them to correctly classify the domain as a coherent entity rather than a random collection of pages.
SEO Impact
WebSite schema enables the Sitelinks Searchbox feature in Google results and reinforces the association between a domain and its brand name in entity-based ranking systems.
What To Do Next
68.7% of audited sites need attention on website (410 of 597 sites are warning or failing).
- Prioritize website on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 31.3% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
56% of audited Travel & Hospitality sites pass this check (n=50), compared with 13.5% of Finance & Banking sites (n=37).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.