How many websites pass the Webpage check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 16.5%–22.8%
About This Check
Checks whether WebPage schema is present in your JSON-LD. This helps systems understand the page type and main entity being described.
Why This Matters
LLM Discoverability
WebPage schema allows AI crawlers to understand the type, author, and primary topic of a page without needing to infer these from prose, improving the accuracy of AI-generated summaries.
SEO Impact
Page-level schema enriches Google's understanding of content type and authorship, contributing to E-E-A-T signals and supporting rich results for review, article, and FAQ pages.
What To Do Next
80.5% of audited sites need attention on webpage (480 of 596 sites are warning or failing).
- Prioritize webpage on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 19.5% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
41.2% of audited Travel & Hospitality sites pass this check (n=51), compared with 10% of E-Commerce sites (n=30).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Travel & Hospitality | 41.2% | 74.8 | 51 |
| Media & Entertainment | 23.8% | 73.8 | 84 |
| Technology | 17.6% | 72 | 278 |
| Finance & Banking | 10.3% | 72.8 | 39 |
| Education | 10% | 71.8 | 30 |
| E-Commerce | 10% | 69.6 | 30 |
| Healthcare | 55.6% | 76.7 | 9limited |
| Professional Services | 50% | 80.8 | 4limited |
| Government | 21.4% | 73.1 | 14limited |
| Automotive | 20% | 75.6 | 5limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.