How many websites pass the Breadcrumbs check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 8.9%–14%
About This Check
Checks whether BreadcrumbList schema is present in your JSON-LD. Breadcrumbs can improve understanding of site structure and context.
Why This Matters
LLM Discoverability
BreadcrumbList schema tells AI systems where a page sits within the site hierarchy, which helps LLMs contextualise content and understand whether a page is a top-level resource or a deep sub-topic.
SEO Impact
Breadcrumb markup enables the breadcrumb trail to appear in Google SERP snippets, improving visual clarity and typically increasing organic click-through rates.
What To Do Next
88.8% of audited sites need attention on breadcrumbs (529 of 596 sites are warning or failing).
- Prioritize breadcrumbs on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 11.2% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
37.3% of audited Travel & Hospitality sites pass this check (n=51), compared with 3.3% of E-Commerce sites (n=30).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Travel & Hospitality | 37.3% | 74.8 | 51 |
| Education | 13.3% | 71.8 | 30 |
| Technology | 9% | 72 | 278 |
| Media & Entertainment | 8.3% | 73.8 | 84 |
| Finance & Banking | 5.1% | 72.8 | 39 |
| E-Commerce | 3.3% | 69.6 | 30 |
| Automotive | 20% | 75.6 | 5limited |
| Government | 14.3% | 73.1 | 14limited |
| Healthcare | 11.1% | 76.7 | 9limited |
| Food & Beverage | 9.1% | 71.1 | 11limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.