How many websites pass the Breadcrumbs check?

Based on 499 audited sites · Updated 2026-05-08

7.6%of audited sites pass this check↑1.2% vs last month

95% confidence interval: 5.6%–10.3%

About This Check

Checks whether BreadcrumbList schema is present in your JSON-LD. Breadcrumbs can improve understanding of site structure and context.

Why This Matters

LLM Discoverability

BreadcrumbList schema tells AI systems where a page sits within the site hierarchy, which helps LLMs contextualise content and understand whether a page is a top-level resource or a deep sub-topic.

SEO Impact

Breadcrumb markup enables the breadcrumb trail to appear in Google SERP snippets, improving visual clarity and typically increasing organic click-through rates.

Status Breakdown

7.6%pass(38)

43.7%warn(218)

48.7%fail(243)

Compliance Trend

Daily pass rate across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

Other14.3% passavg score 67.4n=7

Energy0% passavg score 73.7n=3

Gaming33.3% passavg score 79.3n=3

Retail0% passavg score 77.2n=5

Travel0% passavg score 72n=6

Finance11.5% passavg score 75.7n=26