How many websites pass the Jsonld Present check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 48.7%–56.7%
About This Check
JSON-LD is structured data that helps machines understand this page and its entities (organization, website, products, etc.).
Why This Matters
LLM Discoverability
JSON-LD is the format AI systems most reliably parse when extracting structured facts about an entity; its absence forces LLMs to rely on heuristic text extraction, which is less accurate and less authoritative.
SEO Impact
JSON-LD is Google's preferred structured data format; correctly implemented, it unlocks rich result types (sitelinks, FAQs, product panels) that significantly improve click-through rates.
What To Do Next
47.3% of audited sites need attention on jsonld present (282 of 596 sites are warning or failing).
- Prioritize jsonld present on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 52.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
72.5% of audited Travel & Hospitality sites pass this check (n=51), compared with 33.3% of Education sites (n=30).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Travel & Hospitality | 72.5% | 74.8 | 51 |
| Media & Entertainment | 63.1% | 73.8 | 84 |
| E-Commerce | 46.7% | 69.6 | 30 |
| Technology | 46.4% | 72 | 278 |
| Finance & Banking | 41% | 72.8 | 39 |
| Education | 33.3% | 71.8 | 30 |
| Professional Services | 100% | 80.8 | 4limited |
| Automotive | 80% | 75.6 | 5limited |
| Healthcare | 77.8% | 76.7 | 9limited |
| Other | 71.4% | 67 | 7limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.