How many websites pass the Org check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 25.8%–33.1%
About This Check
Checks whether Organization schema is present in your JSON-LD. This helps systems identify the entity behind the page (name, logo, contact points, etc.).
Why This Matters
LLM Discoverability
Organization schema gives LLMs a canonical, machine-readable definition of the entity (name, logo, sameAs links), reducing the chance of misattribution or confusion with similarly named entities.
SEO Impact
Organisation structured data feeds the Google Knowledge Panel and entity-recognition algorithms, improving brand appearance in branded search queries and knowledge graphs.
What To Do Next
70.6% of audited sites need attention on org (421 of 596 sites are warning or failing).
- Prioritize org on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 29.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
33.3% of audited Finance & Banking sites pass this check (n=39), compared with 13.3% of Education sites (n=30).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Finance & Banking | 33.3% | 72.8 | 39 |
| Travel & Hospitality | 31.4% | 74.8 | 51 |
| Technology | 28.8% | 72 | 278 |
| E-Commerce | 26.7% | 69.6 | 30 |
| Media & Entertainment | 26.2% | 73.8 | 84 |
| Education | 13.3% | 71.8 | 30 |
| Professional Services | 75% | 80.8 | 4limited |
| Retail | 66.7% | 78.3 | 3limited |
| Recruitment & HR | 66.7% | 80 | 3limited |
| Healthcare | 44.4% | 76.7 | 9limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.