Nyman Media vs Profound.
Profound is an AI brand-mention tracker. It monitors how your brand is described across answers in ChatGPT, Claude, Perplexity, and AI Overviews.
Profound and Nyman Media solve different problems. Profound tracks how your brand shows up across answers in ChatGPT, Claude, and Perplexity. Nyman Media tells you whether your site's structure, schema, and crawlability actually allow those models to find and parse you in the first place.
Both can matter. Most teams need the second before the first. There's no point spending on share-of-voice tracking if AI crawlers can't reach your site, or if the structured data they read is malformed. Once your site is technically AI-ready, a tracker like Profound is what tells you whether the work paid off.
| feature | nyman media | profound |
|---|---|---|
| What it measures | Whether AI crawlers and LLMs can find, parse, and represent your site (90 deterministic checks across 9 sections + a vision-grounded UX audit) | Whether your brand appears in LLM answers across ChatGPT, Claude, Perplexity, AI Overviews, and what those answers say about you |
| Output | Score 0–100, section breakdown, fix recommendations, public certificate at /site/[domain] | Brand mention frequency, sentiment, prompt coverage, share-of-voice over time |
| Free tier | Yes: 1 audit/day, no signup needed, public certificate generated automatically | Demo / trial gated by sales contact |
| Pricing | $19/mo (or $156/yr -32%). Self-serve. | Enterprise: talk to sales |
| Multi-LLM tracking | No (deliberately not in this category) | Yes: that's the core product |
| Developer surface | REST API, CLI (nmav), MCP server (Claude/Cursor/ChatGPT) | Web app + dashboards |
| Public artifacts | Every audit is a citable URL with embed snippets and OG card | Internal dashboards |
| Workspaces / SSO / SOC2 | No: single-user accounts only | Yes: enterprise-ready |
- ›You already know your site is technically AI-ready and want to measure outcomes
- ›You need brand-mention tracking, sentiment, and prompt-volume analytics
- ›You're at the budget tier where SOC2 + SSO + dedicated CSM matter
- ›You're tracking competitive share-of-voice across multiple brands and prompts
- ›You want to know whether AI crawlers can read your site at all
- ›You need a free, frictionless first audit with no sales call
- ›You ship in a CI/CD pipeline and want exit-code-based deploy gates
- ›You want a public certificate per audited domain for backlinks / shareability
- ›You use Claude Desktop, Cursor, or ChatGPT desktop and want audits via MCP
If your team has the budget for both, that's the right answer. Fix the input side with us, then measure the output side with Profound. If you can only do one right now, run a free audit here first. There's no point tracking citation share for a site AI crawlers can't reach.