How many websites pass the Testimonials check?

Based on 596 audited sites · Updated 2026-07-16

10.7%of audited sites pass this check↓0.3% vs last month

95% confidence interval: 8.5%–13.5%

About This Check

Checks whether testimonial or social proof language is present on the page.

Why This Matters

LLM Discoverability

Testimonials and social proof text provide AI systems with third-party validation signals that can strengthen the credibility score of a page when it is being evaluated as a citation candidate.

SEO Impact

User-generated testimonials create unique content and natural language variation that can help pages rank for long-tail conversational queries related to customer outcomes.

What To Do Next

89.3% of audited sites need attention on testimonials (532 of 596 sites are warning or failing).

Prioritize testimonials on templates that create many URLs, because one template fix can improve a large share of trust & security.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 10.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

10.7%pass(64)

89.3%warn(532)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

14.7% of audited Technology sites pass this check (n=278), compared with 1.2% of Media & Entertainment sites (n=84).

credible samples first · then pass rateshown-industry average 11.4%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Technology	14.7%	72	278
Travel & Hospitality	11.8%	74.8	51
Education	10%	71.8	30
E-Commerce	10%	69.6	30
Finance & Banking	5.1%	72.8	39
Media & Entertainment	1.2%	73.8	84
Recruitment & HR	66.7%	80	3limited
Professional Services	50%	80.8	4limited
Energy & Utilities	33.3%	69.7	3limited
Government	0%	73.1	14limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.