How many websites pass the Privacy check?
Based on 585 audited sites · Updated 2026-07-11
95% confidence interval: 57.4%–65.2%
About This Check
Checks whether a privacy policy is linked, indicating compliance and trustworthiness.
Why This Matters
LLM Discoverability
A Privacy Policy indicates regulatory compliance and intentional data governance, which some AI training pipelines use as a trust signal when evaluating whether to include a site in a dataset.
SEO Impact
Privacy policies are required by Google Ads, Search Console, and multiple legal frameworks; their absence can trigger manual actions for sites collecting personal data.
What To Do Next
38.6% of audited sites need attention on privacy (226 of 585 sites are warning or failing).
- Prioritize privacy on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 61.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
76.7% of audited Education sites pass this check (n=30), compared with 37.5% of E-Commerce sites (n=32).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.