How many websites pass the Privacy check?

Based on 499 audited sites · Updated 2026-05-08

68.5%of audited sites pass this check↓3% vs last month

95% confidence interval: 64.3%–72.5%

About This Check

Checks whether a privacy policy is linked, indicating compliance and trustworthiness.

Why This Matters

LLM Discoverability

A Privacy Policy indicates regulatory compliance and intentional data governance, which some AI training pipelines use as a trust signal when evaluating whether to include a site in a dataset.

SEO Impact

Privacy policies are required by Google Ads, Search Console, and multiple legal frameworks; their absence can trigger manual actions for sites collecting personal data.

Status Breakdown

68.5%pass(342)

31.5%warn(157)

0%fail(0)

Compliance Trend

Daily pass rate across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

Other57.1% passavg score 67.4n=7

Energy100% passavg score 73.7n=3

Gaming66.7% passavg score 79.3n=3

Retail80% passavg score 77.2n=5

Travel16.7% passavg score 72n=6

Finance73.1% passavg score 75.7n=26