How many websites pass the Privacy check?

Based on 596 audited sites · Updated 2026-07-16

61.7%of audited sites pass this check↓7.4% vs last month

95% confidence interval: 57.8%–65.6%

About This Check

Checks whether a privacy policy is linked, indicating compliance and trustworthiness.

Why This Matters

LLM Discoverability

A Privacy Policy indicates regulatory compliance and intentional data governance, which some AI training pipelines use as a trust signal when evaluating whether to include a site in a dataset.

SEO Impact

Privacy policies are required by Google Ads, Search Console, and multiple legal frameworks; their absence can trigger manual actions for sites collecting personal data.

What To Do Next

38.3% of audited sites need attention on privacy (228 of 596 sites are warning or failing).

Prioritize privacy on templates that create many URLs, because one template fix can improve a large share of trust & security.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 61.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

61.7%pass(368)

38.3%warn(228)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

76.7% of audited Education sites pass this check (n=30), compared with 36.7% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 63.5%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Education	76.7%	71.8	30
Media & Entertainment	69%	73.8	84
Technology	64.4%	72	278
Finance & Banking	59%	72.8	39
Travel & Hospitality	49%	74.8	51
E-Commerce	36.7%	69.6	30
Professional Services	100%	80.8	4limited
Energy & Utilities	100%	69.7	3limited
Healthcare	88.9%	76.7	9limited
Food & Beverage	72.7%	71.1	11limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.