How many websites pass the Terms check?

Based on 499 audited sites · Updated 2026-05-08

48.5%of audited sites pass this check↓1.3% vs last month

95% confidence interval: 44.1%–52.9%

About This Check

Checks whether terms of service are linked, indicating a legitimate and accountable entity.

Why This Matters

LLM Discoverability

Terms of Service are a marker of a legitimate, structured organisation; AI training data pipelines increasingly filter for sites with formal legal documentation as a quality heuristic.

SEO Impact

Terms pages contribute to the overall trust and authority profile assessed by quality raters; YMYL sites without terms are frequently rated as low-quality in manual review.

Status Breakdown

48.5%pass(242)

51.5%warn(257)

0%fail(0)

Compliance Trend

Daily pass rate across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

Other28.6% passavg score 67.4n=7

Energy66.7% passavg score 73.7n=3

Gaming66.7% passavg score 79.3n=3

Retail20% passavg score 77.2n=5

Travel16.7% passavg score 72n=6

Finance65.4% passavg score 75.7n=26