How many websites pass the Terms check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 38%–45.9%
About This Check
Checks whether terms of service are linked, indicating a legitimate and accountable entity.
Why This Matters
LLM Discoverability
Terms of Service are a marker of a legitimate, structured organisation; AI training data pipelines increasingly filter for sites with formal legal documentation as a quality heuristic.
SEO Impact
Terms pages contribute to the overall trust and authority profile assessed by quality raters; YMYL sites without terms are frequently rated as low-quality in manual review.
What To Do Next
58.1% of audited sites need attention on terms (347 of 597 sites are warning or failing).
- Prioritize terms on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 41.9% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
53.6% of audited Media & Entertainment sites pass this check (n=84), compared with 26% of Travel & Hospitality sites (n=50).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.