How many websites pass the Terms check?

Based on 596 audited sites · Updated 2026-07-16

41.9%of audited sites pass this check↓6.9% vs last month

95% confidence interval: 38%–45.9%

About This Check

Checks whether terms of service are linked, indicating a legitimate and accountable entity.

Why This Matters

LLM Discoverability

Terms of Service are a marker of a legitimate, structured organisation; AI training data pipelines increasingly filter for sites with formal legal documentation as a quality heuristic.

SEO Impact

Terms pages contribute to the overall trust and authority profile assessed by quality raters; YMYL sites without terms are frequently rated as low-quality in manual review.

What To Do Next

58.1% of audited sites need attention on terms (346 of 596 sites are warning or failing).

Prioritize terms on templates that create many URLs, because one template fix can improve a large share of trust & security.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 41.9% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

41.9%pass(250)

58.1%warn(346)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

53.8% of audited Finance & Banking sites pass this check (n=39), compared with 25.5% of Travel & Hospitality sites (n=51).

credible samples first · then pass rateshown-industry average 43.5%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Finance & Banking	53.8%	72.8	39
Media & Entertainment	53.6%	73.8	84
Technology	42.4%	72	278
Education	40%	71.8	30
E-Commerce	26.7%	69.6	30
Travel & Hospitality	25.5%	74.8	51
Healthcare	77.8%	76.7	9limited
Professional Services	75%	80.8	4limited
Recruitment & HR	66.7%	80	3limited
Telecommunications	66.7%	75.7	3limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.