How many websites pass the About check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 60.9%–68.5%
About This Check
Checks whether an about page is linked, helping AI systems understand the entity behind the site.
Why This Matters
LLM Discoverability
An About page provides AI systems with a dedicated source for background facts, mission statements, and founding information. Content that LLMs frequently surface when answering brand or entity queries.
SEO Impact
About pages are strong trust signals for Google's E-E-A-T framework; their presence is referenced in Google Quality Rater Guidelines as evidence of a site's transparency and legitimacy.
What To Do Next
35.2% of audited sites need attention on about (210 of 597 sites are warning or failing).
- Prioritize about on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 64.8% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
86.7% of audited Education sites pass this check (n=30), compared with 33.3% of E-Commerce sites (n=30).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.