← All Insights
How many websites pass the About check?
Based on 499 audited sites · Updated 2026-05-08
67.5%of audited sites pass this check↓1.1% vs last month
95% confidence interval: 63.3%–71.5%
About This Check
Checks whether an about page is linked, helping AI systems understand the entity behind the site.
Why This Matters
LLM Discoverability
An About page provides AI systems with a dedicated source for background facts, mission statements, and founding information. Content that LLMs frequently surface when answering brand or entity queries.
SEO Impact
About pages are strong trust signals for Google's E-E-A-T framework; their presence is referenced in Google Quality Rater Guidelines as evidence of a site's transparency and legitimacy.
Status Breakdown
67.5%pass(337)
32.5%warn(162)
0%fail(0)
Compliance Trend
Daily pass rate across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
Other28.6% passavg score 67.4n=7
Energy100% passavg score 73.7n=3
Gaming33.3% passavg score 79.3n=3
Retail40% passavg score 77.2n=5
Travel16.7% passavg score 72n=6
Finance76.9% passavg score 75.7n=26