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How many websites pass the Contact check?

Based on 596 audited sites · Updated 2026-07-16

51.5%of audited sites pass this check1.3% vs last month

95% confidence interval: 47.5%–55.5%

About This Check

Checks whether a contact page is linked, providing trust signals for AI systems.

Why This Matters

LLM Discoverability

A discoverable Contact page signals that the entity is a real, reachable organisation. This is a factor that AI systems use as a proxy for credibility when deciding whether to cite a source.

SEO Impact

Contact information is explicitly cited in Google's Quality Rater Guidelines as an indicator of site quality; its absence is associated with lower trust scores and YMYL ranking penalties.

What To Do Next

48.5% of audited sites need attention on contact (289 of 596 sites are warning or failing).

  • Prioritize contact on templates that create many URLs, because one template fix can improve a large share of trust & security.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 51.5% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

51.5%pass(307)
48.5%warn(289)
0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

78.4% of audited Travel & Hospitality sites pass this check (n=51), compared with 26.7% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 51.7%
Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
IndustryPass rateAvg scoreSites
Travel & Hospitality
78.4%
74.851
Education
63.3%
71.830
Technology
49.3%
72278
Finance & Banking
46.2%
72.839
Media & Entertainment
42.9%
73.884
E-Commerce
26.7%
69.630
Healthcare
77.8%
76.79limited
Professional Services
75%
80.84limited
Government
71.4%
73.114limited
Recruitment & HR
66.7%
803limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.