How many websites pass the Contact check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 47.5%–55.5%
About This Check
Checks whether a contact page is linked, providing trust signals for AI systems.
Why This Matters
LLM Discoverability
A discoverable Contact page signals that the entity is a real, reachable organisation. This is a factor that AI systems use as a proxy for credibility when deciding whether to cite a source.
SEO Impact
Contact information is explicitly cited in Google's Quality Rater Guidelines as an indicator of site quality; its absence is associated with lower trust scores and YMYL ranking penalties.
What To Do Next
48.5% of audited sites need attention on contact (289 of 596 sites are warning or failing).
- Prioritize contact on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 51.5% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
78.4% of audited Travel & Hospitality sites pass this check (n=51), compared with 26.7% of E-Commerce sites (n=30).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Travel & Hospitality | 78.4% | 74.8 | 51 |
| Education | 63.3% | 71.8 | 30 |
| Technology | 49.3% | 72 | 278 |
| Finance & Banking | 46.2% | 72.8 | 39 |
| Media & Entertainment | 42.9% | 73.8 | 84 |
| E-Commerce | 26.7% | 69.6 | 30 |
| Healthcare | 77.8% | 76.7 | 9limited |
| Professional Services | 75% | 80.8 | 4limited |
| Government | 71.4% | 73.1 | 14limited |
| Recruitment & HR | 66.7% | 80 | 3limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.