How many websites pass the Contact check?
Based on 585 audited sites · Updated 2026-07-11
95% confidence interval: 46.4%–54.5%
About This Check
Checks whether a contact page is linked, providing trust signals for AI systems.
Why This Matters
LLM Discoverability
A discoverable Contact page signals that the entity is a real, reachable organisation. This is a factor that AI systems use as a proxy for credibility when deciding whether to cite a source.
SEO Impact
Contact information is explicitly cited in Google's Quality Rater Guidelines as an indicator of site quality; its absence is associated with lower trust scores and YMYL ranking penalties.
What To Do Next
49.6% of audited sites need attention on contact (290 of 585 sites are warning or failing).
- Prioritize contact on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 50.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
63.3% of audited Education sites pass this check (n=30), compared with 28.1% of E-Commerce sites (n=32).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.