How many websites pass the Product check?
Based on 585 audited sites · Updated 2026-07-11
95% confidence interval: 0.6%–2.4%
About This Check
Checks whether Product schema is present in your JSON-LD (if applicable). Useful for ecommerce/product pages and rich understanding.
Why This Matters
LLM Discoverability
Product schema gives AI shopping and comparison agents the structured price, availability, and description data they need to reliably recommend or compare offerings.
SEO Impact
Product markup unlocks Google's Product rich results and Merchant Center integrations, placing product details directly in search snippets and potentially in Shopping panels.
What To Do Next
98.8% of audited sites need attention on product (578 of 585 sites are warning or failing).
- Prioritize product on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 1.2% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
6.3% of audited E-Commerce sites pass this check (n=32), compared with 0% of Media & Entertainment sites (n=88).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.