How many websites pass the Product check?

Based on 596 audited sites · Updated 2026-07-16

1.2%of audited sites pass this check↑0.6% vs last month

95% confidence interval: 0.6%–2.4%

About This Check

Checks whether Product schema is present in your JSON-LD (if applicable). Useful for ecommerce/product pages and rich understanding.

Why This Matters

LLM Discoverability

Product schema gives AI shopping and comparison agents the structured price, availability, and description data they need to reliably recommend or compare offerings.

SEO Impact

Product markup unlocks Google's Product rich results and Merchant Center integrations, placing product details directly in search snippets and potentially in Shopping panels.

What To Do Next

98.8% of audited sites need attention on product (589 of 596 sites are warning or failing).

Prioritize product on templates that create many URLs, because one template fix can improve a large share of structured data.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 1.2% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

1.2%pass(7)

51.5%warn(307)

47.3%fail(282)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

6.7% of audited E-Commerce sites pass this check (n=30), compared with 0% of Media & Entertainment sites (n=84).

credible samples first · then pass rateshown-industry average 1.3%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
E-Commerce	6.7%	69.6	30
Finance & Banking	2.6%	72.8	39
Technology	1.4%	72	278
Media & Entertainment	0%	73.8	84
Travel & Hospitality	0%	74.8	51
Education	0%	71.8	30
Government	0%	73.1	14limited
Food & Beverage	0%	71.1	11limited
Healthcare	0%	76.7	9limited
Other	0%	67	7limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.