How many websites pass the Press check?

Based on 596 audited sites · Updated 2026-07-16

43.6%of audited sites pass this check↓2.7% vs last month

95% confidence interval: 39.7%–47.6%

About This Check

Checks whether press or featured-in signals exist. Third-party mentions in authoritative sources boost AI visibility.

Why This Matters

LLM Discoverability

A press or media page aggregates third-party coverage in a structured way that AI systems can discover and use to corroborate brand claims, directly boosting citation likelihood.

SEO Impact

Press coverage links from high-authority domains are among the most powerful off-page SEO signals; a dedicated press page facilitates journalist outreach and accelerates link acquisition.

What To Do Next

56.4% of audited sites need attention on press (336 of 596 sites are warning or failing).

Prioritize press on templates that create many URLs, because one template fix can improve a large share of trust & security.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 43.6% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

43.6%pass(260)

56.4%warn(336)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

58.8% of audited Travel & Hospitality sites pass this check (n=51), compared with 33.3% of Finance & Banking sites (n=39).

credible samples first · then pass rateshown-industry average 44.8%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	58.8%	74.8	51
Media & Entertainment	54.8%	73.8	84
Technology	40.6%	72	278
Education	40%	71.8	30
E-Commerce	40%	69.6	30
Finance & Banking	33.3%	72.8	39
Professional Services	75%	80.8	4limited
Healthcare	66.7%	76.7	9limited
Energy & Utilities	66.7%	69.7	3limited
Automotive	40%	75.6	5limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.