How many websites pass the Press check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 39.8%–47.7%
About This Check
Checks whether press or featured-in signals exist. Third-party mentions in authoritative sources boost AI visibility.
Why This Matters
LLM Discoverability
A press or media page aggregates third-party coverage in a structured way that AI systems can discover and use to corroborate brand claims, directly boosting citation likelihood.
SEO Impact
Press coverage links from high-authority domains are among the most powerful off-page SEO signals; a dedicated press page facilitates journalist outreach and accelerates link acquisition.
What To Do Next
56.3% of audited sites need attention on press (336 of 597 sites are warning or failing).
- Prioritize press on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 43.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
60% of audited Travel & Hospitality sites pass this check (n=50), compared with 35.1% of Finance & Banking sites (n=37).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.