How many websites pass the Person check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 0.9%–3.1%
About This Check
Checks whether Person schema is present in your JSON-LD (if applicable). Useful for personal brands and author entities.
Why This Matters
LLM Discoverability
Person schema is how AI knowledge bases build named-entity graphs; without it, LLMs must guess biographical details from unstructured text, leading to factual errors in AI-generated profiles.
SEO Impact
Person structured data strengthens author entity recognition in Google's E-E-A-T framework, improving the ranking authority of content attributed to that individual.
What To Do Next
98.3% of audited sites need attention on person (587 of 597 sites are warning or failing).
- Prioritize person on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 1.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
8% of audited Travel & Hospitality sites pass this check (n=50), compared with 0% of Media & Entertainment sites (n=84).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.