How many websites pass the Person check?

Based on 596 audited sites · Updated 2026-07-16

1.7%of audited sites pass this check↑0.5% vs last month

95% confidence interval: 0.9%–3.1%

About This Check

Checks whether Person schema is present in your JSON-LD (if applicable). Useful for personal brands and author entities.

Why This Matters

LLM Discoverability

Person schema is how AI knowledge bases build named-entity graphs; without it, LLMs must guess biographical details from unstructured text, leading to factual errors in AI-generated profiles.

SEO Impact

Person structured data strengthens author entity recognition in Google's E-E-A-T framework, improving the ranking authority of content attributed to that individual.

What To Do Next

98.3% of audited sites need attention on person (586 of 596 sites are warning or failing).

Prioritize person on templates that create many URLs, because one template fix can improve a large share of structured data.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 1.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

1.7%pass(10)

51%warn(304)

47.3%fail(282)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

7.8% of audited Travel & Hospitality sites pass this check (n=51), compared with 0% of Media & Entertainment sites (n=84).

credible samples first · then pass rateshown-industry average 1.3%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	7.8%	74.8	51
Education	3.3%	71.8	30
Technology	0.4%	72	278
Media & Entertainment	0%	73.8	84
Finance & Banking	0%	72.8	39
E-Commerce	0%	69.6	30
Government	7.1%	73.1	14limited
Food & Beverage	0%	71.1	11limited
Healthcare	0%	76.7	9limited
Other	0%	67	7limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.