How many websites pass the Internal Links check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 56.4%–64.3%
Why This Matters
LLM Discoverability
Internal links distribute authority within the AI's site model; a well-connected site graph allows AI crawlers to discover deep pages that would otherwise be isolated and missed.
SEO Impact
Internal linking is the primary mechanism for distributing link equity across a site; pages with few inbound internal links are chronically under-indexed and under-ranked.
What To Do Next
39.6% of audited sites need attention on internal links (236 of 596 sites are warning or failing).
- Prioritize internal links on templates that create many URLs, because one template fix can improve a large share of trust & security.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 60.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
76.9% of audited Finance & Banking sites pass this check (n=39), compared with 25.5% of Travel & Hospitality sites (n=51).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Finance & Banking | 76.9% | 72.8 | 39 |
| Media & Entertainment | 71.4% | 73.8 | 84 |
| Education | 63.3% | 71.8 | 30 |
| Technology | 59% | 72 | 278 |
| E-Commerce | 56.7% | 69.6 | 30 |
| Travel & Hospitality | 25.5% | 74.8 | 51 |
| Professional Services | 100% | 80.8 | 4limited |
| Recruitment & HR | 100% | 80 | 3limited |
| Telecommunications | 100% | 75.7 | 3limited |
| Automotive | 80% | 75.6 | 5limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.