How many websites pass the Article check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 1.4%–3.9%
About This Check
Checks whether Article/NewsArticle/BlogPosting schema is present in your JSON-LD (if applicable). Helps machines understand content type and authorship.
Why This Matters
LLM Discoverability
Article schema signals authorship, publication date, and content type to LLMs, making it easier for AI systems to assess freshness and credibility before citing or summarising the content.
SEO Impact
Article schema can unlock Top Stories and news carousels in Google results, and the author/datePublished fields directly contribute to E-E-A-T signals.
What To Do Next
97.7% of audited sites need attention on article (583 of 597 sites are warning or failing).
- Prioritize article on templates that create many URLs, because one template fix can improve a large share of structured data.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 2.3% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
8% of audited Travel & Hospitality sites pass this check (n=50), compared with 0% of Education sites (n=30).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.