How many websites pass the Article check?

Based on 596 audited sites · Updated 2026-07-16

2.3%of audited sites pass this check↑0.1% vs last month

95% confidence interval: 1.4%–3.9%

About This Check

Checks whether Article/NewsArticle/BlogPosting schema is present in your JSON-LD (if applicable). Helps machines understand content type and authorship.

Why This Matters

LLM Discoverability

Article schema signals authorship, publication date, and content type to LLMs, making it easier for AI systems to assess freshness and credibility before citing or summarising the content.

SEO Impact

Article schema can unlock Top Stories and news carousels in Google results, and the author/datePublished fields directly contribute to E-E-A-T signals.

What To Do Next

97.7% of audited sites need attention on article (582 of 596 sites are warning or failing).

Prioritize article on templates that create many URLs, because one template fix can improve a large share of structured data.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 2.3% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

2.3%pass(14)

50.3%warn(300)

47.3%fail(282)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

7.8% of audited Travel & Hospitality sites pass this check (n=51), compared with 0% of Education sites (n=30).

credible samples first · then pass rateshown-industry average 2.2%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	7.8%	74.8	51
E-Commerce	3.3%	69.6	30
Finance & Banking	2.6%	72.8	39
Media & Entertainment	2.4%	73.8	84
Technology	0.7%	72	278
Education	0%	71.8	30
Government	14.3%	73.1	14limited
Food & Beverage	0%	71.1	11limited
Healthcare	0%	76.7	9limited
Other	0%	67	7limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.