How many websites pass the Social Profiles check?

Based on 596 audited sites · Updated 2026-07-16

63.8%of audited sites pass this check↓1.9% vs last month

95% confidence interval: 59.8%–67.5%

About This Check

Checks whether social media profile links are present in structured data.

Why This Matters

LLM Discoverability

sameAs links to social profiles help AI knowledge graphs verify that this web entity is the same brand, organisation, or person represented on other trusted platforms.

SEO Impact

Linking to verified social profiles in structured data strengthens E-E-A-T by corroborating the entity's real-world presence and is used by Google to populate Knowledge Panel social links.

What To Do Next

36.2% of audited sites need attention on social profiles (216 of 596 sites are warning or failing).

Prioritize social profiles on templates that create many URLs, because one template fix can improve a large share of entity clarity.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 63.8% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

63.8%pass(380)

36.2%warn(216)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

80% of audited Education sites pass this check (n=30), compared with 40% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 64.7%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Education	80%	71.8	30
Travel & Hospitality	72.5%	74.8	51
Media & Entertainment	66.7%	73.8	84
Finance & Banking	66.7%	72.8	39
Technology	60.8%	72	278
E-Commerce	40%	69.6	30
Healthcare	100%	76.7	9limited
Automotive	100%	75.6	5limited
Energy & Utilities	100%	69.7	3limited
Telecommunications	100%	75.7	3limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.