How many websites pass the Entity Name In Title check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 55.4%–63.3%
Why This Matters
LLM Discoverability
Including the entity or brand name in the title tag helps AI systems connect this URL to the correct real-world brand; without it, pages are harder to attribute correctly in entity-based reasoning.
SEO Impact
Brand-inclusive titles improve branded search recall and help Google's entity graph link the page to the correct brand entity, supporting rich results and Knowledge Panel associations.
What To Do Next
40.6% of audited sites need attention on entity name in title (242 of 596 sites are warning or failing).
- Prioritize entity name in title on templates that create many URLs, because one template fix can improve a large share of entity clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 59.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
73.3% of audited Education sites pass this check (n=30), compared with 15.7% of Travel & Hospitality sites (n=51).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Education | 73.3% | 71.8 | 30 |
| Technology | 67.3% | 72 | 278 |
| Finance & Banking | 66.7% | 72.8 | 39 |
| Media & Entertainment | 61.9% | 73.8 | 84 |
| E-Commerce | 60% | 69.6 | 30 |
| Travel & Hospitality | 15.7% | 74.8 | 51 |
| Professional Services | 100% | 80.8 | 4limited |
| Recruitment & HR | 100% | 80 | 3limited |
| Healthcare | 88.9% | 76.7 | 9limited |
| Retail | 66.7% | 78.3 | 3limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.