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How many websites pass the Entity Name In Title check?

Based on 596 audited sites · Updated 2026-07-16

59.4%of audited sites pass this check13.4% vs last month

95% confidence interval: 55.4%–63.3%

Why This Matters

LLM Discoverability

Including the entity or brand name in the title tag helps AI systems connect this URL to the correct real-world brand; without it, pages are harder to attribute correctly in entity-based reasoning.

SEO Impact

Brand-inclusive titles improve branded search recall and help Google's entity graph link the page to the correct brand entity, supporting rich results and Knowledge Panel associations.

What To Do Next

40.6% of audited sites need attention on entity name in title (242 of 596 sites are warning or failing).

  • Prioritize entity name in title on templates that create many URLs, because one template fix can improve a large share of entity clarity.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 59.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

59.4%pass(354)
40.6%warn(242)
0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

73.3% of audited Education sites pass this check (n=30), compared with 15.7% of Travel & Hospitality sites (n=51).

credible samples first · then pass rateshown-industry average 62.2%
Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
IndustryPass rateAvg scoreSites
Education
73.3%
71.830
Technology
67.3%
72278
Finance & Banking
66.7%
72.839
Media & Entertainment
61.9%
73.884
E-Commerce
60%
69.630
Travel & Hospitality
15.7%
74.851
Professional Services
100%
80.84limited
Recruitment & HR
100%
803limited
Healthcare
88.9%
76.79limited
Retail
66.7%
78.33limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.