How many websites pass the Org Schema check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 26.8%–34.1%
Why This Matters
LLM Discoverability
Entity clarity is the degree to which AI systems can identify the brand, organisation, or person behind a site. A well-populated Organization schema with sameAs links, legalName, and logo gives models a canonical source of truth and reduces hallucinated profiles.
SEO Impact
Organisation detail in structured data feeds the Knowledge Panel, reinforces branded query dominance, and provides Google with verified facts about the entity to surface in AI Overviews.
What To Do Next
69.7% of audited sites need attention on org schema (416 of 597 sites are warning or failing).
- Prioritize org schema on templates that create many URLs, because one template fix can improve a large share of entity clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 30.3% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
40% of audited Travel & Hospitality sites pass this check (n=50), compared with 13.3% of Education sites (n=30).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.