How many websites pass the Org Schema check?

Based on 596 audited sites · Updated 2026-07-16

30.4%of audited sites pass this check↑0.5% vs last month

95% confidence interval: 26.8%–34.2%

Why This Matters

LLM Discoverability

Entity clarity is the degree to which AI systems can identify the brand, organisation, or person behind a site. A well-populated Organization schema with sameAs links, legalName, and logo gives models a canonical source of truth and reduces hallucinated profiles.

SEO Impact

Organisation detail in structured data feeds the Knowledge Panel, reinforces branded query dominance, and provides Google with verified facts about the entity to surface in AI Overviews.

What To Do Next

69.6% of audited sites need attention on org schema (415 of 596 sites are warning or failing).

Prioritize org schema on templates that create many URLs, because one template fix can improve a large share of entity clarity.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 30.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

30.4%pass(181)

69.6%warn(415)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

39.2% of audited Travel & Hospitality sites pass this check (n=51), compared with 13.3% of Education sites (n=30).

credible samples first · then pass rateshown-industry average 29.9%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	39.2%	74.8	51
Finance & Banking	33.3%	72.8	39
Technology	28.8%	72	278
E-Commerce	26.7%	69.6	30
Media & Entertainment	26.2%	73.8	84
Education	13.3%	71.8	30
Professional Services	75%	80.8	4limited
Retail	66.7%	78.3	3limited
Recruitment & HR	66.7%	80	3limited
Other	57.1%	67	7limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.