How many websites pass the Entity Name In H1 check?
Based on 596 audited sites · Updated 2026-07-16
95% confidence interval: 10.6%–16%
Why This Matters
LLM Discoverability
The H1 is the strongest in-document entity signal. Naming the brand or entity here tells LLMs that the page is an authoritative on-site resource for that organisation, product, or person.
SEO Impact
Entity presence in H1 reinforces brand-to-page association in Google's NLP layer, improving dominance in branded SERP queries and supporting entity-based rich features.
What To Do Next
86.9% of audited sites need attention on entity name in h1 (518 of 596 sites are warning or failing).
- Prioritize entity name in h1 on templates that create many URLs, because one template fix can improve a large share of entity clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 13.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
20.5% of audited Finance & Banking sites pass this check (n=39), compared with 2% of Travel & Hospitality sites (n=51).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Finance & Banking | 20.5% | 72.8 | 39 |
| Media & Entertainment | 20.2% | 73.8 | 84 |
| Education | 13.3% | 71.8 | 30 |
| E-Commerce | 13.3% | 69.6 | 30 |
| Technology | 12.2% | 72 | 278 |
| Travel & Hospitality | 2% | 74.8 | 51 |
| Retail | 66.7% | 78.3 | 3limited |
| Professional Services | 50% | 80.8 | 4limited |
| Government | 14.3% | 73.1 | 14limited |
| Healthcare | 11.1% | 76.7 | 9limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.