How many websites pass the Entity Name In H1 check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 10.6%–16%
Why This Matters
LLM Discoverability
The H1 is the strongest in-document entity signal. Naming the brand or entity here tells LLMs that the page is an authoritative on-site resource for that organisation, product, or person.
SEO Impact
Entity presence in H1 reinforces brand-to-page association in Google's NLP layer, improving dominance in branded SERP queries and supporting entity-based rich features.
What To Do Next
86.9% of audited sites need attention on entity name in h1 (519 of 597 sites are warning or failing).
- Prioritize entity name in h1 on templates that create many URLs, because one template fix can improve a large share of entity clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 13.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
21.6% of audited Finance & Banking sites pass this check (n=37), compared with 2% of Travel & Hospitality sites (n=50).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.