How many websites pass the Heading Content Agreement check?

Based on 541 audited sites · Updated 2026-07-19

12.8%of audited sites pass this check

95% confidence interval: 10.2%–15.8%

About This Check

Uses page-internal sparse retrieval to test whether each substantive heading identifies its own body more strongly than other section bodies.

87.2% of audited sites need attention on heading content agreement (472 of 541 sites are warning or failing).

Prioritize heading content agreement on templates that create many URLs, because one template fix can improve a large share of content answerability.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 12.8% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

12.8%pass(69)

34.6%warn(187)

52.7%fail(285)

How different industries perform on this check.

21.2% of audited Education sites pass this check (n=33), compared with 3.3% of Media & Entertainment sites (n=30).

credible samples first · then pass rateshown-industry average 11.6%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Education	21.2%	70.5	33
Technology	11.3%	67.3	328
Media & Entertainment	3.3%	67.5	30
E-Commerce	25%	61.1	8limited
Government	20%	72.2	10limited
Finance & Banking	0%	68.3	7limited
Healthcare	0%	75.7	3limited
Professional Services	0%	75.7	3limited

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.