How many websites pass the Heading Content Agreement check?
Based on 1,686 audited sites · Updated 2026-08-14
At a Glance
95% confidence interval: 11.6%–14.8%
Current cross-sectional baseline. Historical snapshots remain stored but are not presented as performance change.
About This Check
Uses page-internal sparse retrieval to test whether each substantive heading identifies its own body more strongly than other section bodies.
What To Do Next
86.9% of audited sites need attention on heading content agreement (1,465 of 1,686 sites are warning or failing).
- Prioritize heading content agreement on templates that create many URLs, because one template fix can improve a large share of content answerability.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 13.1% pass rate as a benchmark: passing this check would put your site among the 13.1% of audited pages that meet this requirement.
Industry Breakdown
How different industries perform on this check.
25% of audited Gaming sites pass this check (n=44), compared with 7.6% of SaaS & Cloud sites (n=250).
| Industry | Pass rate | Avg score | Evaluated |
|---|---|---|---|
| Gaming | 25% | 67.7 | n=44/123 |
| Education | 20.9% | 75.6 | n=139/199 |
| Non-Profit | 17.1% | 75.3 | n=35/55 |
| Other | 15.6% | 70.5 | n=32/73 |
| E-Commerce | 13.5% | 65.7 | n=52/123 |
| Media & Entertainment | 13.4% | 71.2 | n=277/518 |
| Healthcare | 13.3% | 74.5 | n=30/46 |
| Marketing & Advertising | 12.9% | 74.8 | n=62/93 |
| Travel & Hospitality | 12.9% | 71.9 | n=31/55 |
| Government | 12.7% | 71.1 | n=55/96 |
n is sites evaluated for this check / audited sites in that industry. Informational or inapplicable results are not counted.
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.
Key Insight
With only 13% passing, most sites use section headings that poorly match the content beneath them, weakening AI systems’ ability to interpret page structure and retrieve relevant information accurately.