How many websites pass the Unique Data Signals check?

Based on 596 audited sites · Updated 2026-07-16

54.5%of audited sites pass this check↓2% vs last month

95% confidence interval: 50.5%–58.5%

Why This Matters

LLM Discoverability

Original data, statistics, and research findings are among the most valuable signals for AI systems seeking authoritative sources; unique data dramatically increases citation likelihood and reduces the chance of being displaced by duplicate content.

SEO Impact

Proprietary data and original research are top-tier link magnets; pages that cite unique numbers or findings earn disproportionate backlink profiles and high-authority placements.

What To Do Next

45.5% of audited sites need attention on unique data signals (271 of 596 sites are warning or failing).

Prioritize unique data signals on templates that create many URLs, because one template fix can improve a large share of content answerability.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 54.5% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

54.5%pass(325)

45.5%warn(271)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

71.8% of audited Finance & Banking sites pass this check (n=39), compared with 40% of Education sites (n=30).

credible samples first · then pass rateshown-industry average 56%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Finance & Banking	71.8%	72.8	39
E-Commerce	70%	69.6	30
Media & Entertainment	67.9%	73.8	84
Travel & Hospitality	56.9%	74.8	51
Technology	48.6%	72	278
Education	40%	71.8	30
Automotive	100%	75.6	5limited
Energy & Utilities	100%	69.7	3limited
Professional Services	75%	80.8	4limited
Recruitment & HR	66.7%	80	3limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.