NM SignalsNM Signals
← All Insights

How many websites pass the List Table Density check?

Based on 596 audited sites · Updated 2026-07-16

72.1%of audited sites pass this check2.8% vs last month

95% confidence interval: 68.4%–75.6%

Why This Matters

LLM Discoverability

Structured content (lists, tables, step-by-step instructions) is significantly easier for AI systems to parse and summarise than dense prose; high-density structured content is more frequently cited in AI responses.

SEO Impact

Lists and tables improve content scannability, dwell time, and engagement metrics; they are also more likely to be extracted as featured snippets, earning prominent above-the-fold SERP placement.

What To Do Next

27.9% of audited sites need attention on list table density (166 of 596 sites are warning or failing).

  • Prioritize list table density on templates that create many URLs, because one template fix can improve a large share of content answerability.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 72.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

72.1%pass(430)
27.9%warn(166)
0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

79.5% of audited Finance & Banking sites pass this check (n=39), compared with 63.3% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 72.9%
Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
IndustryPass rateAvg scoreSites
Finance & Banking
79.5%
72.839
Media & Entertainment
73.8%
73.884
Education
73.3%
71.830
Travel & Hospitality
72.5%
74.851
Technology
70.5%
72278
E-Commerce
63.3%
69.630
Government
100%
73.114limited
Professional Services
100%
80.84limited
Recruitment & HR
100%
803limited
Energy & Utilities
100%
69.73limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.