How many websites pass the Question Headings check?
Based on 483 audited sites · Updated 2026-07-16
95% confidence interval: 1.9%–5.1%
Why This Matters
LLM Discoverability
Headings phrased as questions mirror how users phrase prompts to LLMs; structuring content this way increases the probability that a passage will be returned as a direct answer in conversational AI interactions.
SEO Impact
Question-formatted headings align with natural language queries and improve the chance of winning People Also Ask (PAA) boxes, which command high visibility and click share.
What To Do Next
96.9% of audited sites need attention on question headings (468 of 483 sites are warning or failing).
- Prioritize question headings on templates that create many URLs, because one template fix can improve a large share of content answerability.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 3.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
6.3% of audited Finance & Banking sites pass this check (n=32), compared with 0% of Media & Entertainment sites (n=66).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Finance & Banking | 6.3% | 72.8 | 32 |
| Technology | 4.1% | 72 | 218 |
| Media & Entertainment | 0% | 73.8 | 66 |
| Travel & Hospitality | 0% | 74.8 | 44 |
| Recruitment & HR | 33.3% | 80 | 3limited |
| Healthcare | 11.1% | 76.7 | 9limited |
| Education | 3.8% | 71.8 | 26limited |
| E-Commerce | 0% | 69.6 | 22limited |
| Government | 0% | 73.1 | 13limited |
| Food & Beverage | 0% | 71.1 | 9limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.