How many websites pass the Question Headings check?

Based on 412 audited sites · Updated 2026-05-08

4.1%of audited sites pass this check↓0.2% vs last month

95% confidence interval: 2.6%–6.5%

Why This Matters

LLM Discoverability

Headings phrased as questions mirror how users phrase prompts to LLMs; structuring content this way increases the probability that a passage will be returned as a direct answer in conversational AI interactions.

SEO Impact

Question-formatted headings align with natural language queries and improve the chance of winning People Also Ask (PAA) boxes, which command high visibility and click share.

Status Breakdown

4.1%pass(17)

95.9%warn(395)

0%fail(0)

Compliance Trend

Daily pass rate across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

Other0% passavg score 67.4n=5

Energy0% passavg score 73.7n=3

Gaming0% passavg score 79.3n=3

Retail0% passavg score 77.2n=4

Travel0% passavg score 72n=3

Finance4.8% passavg score 75.7n=21