How many websites pass the Question Headings check?

Based on 483 audited sites · Updated 2026-07-15

3.1%of audited sites pass this check↓0.8% vs last month

95% confidence interval: 1.9%–5.1%

Why This Matters

LLM Discoverability

Headings phrased as questions mirror how users phrase prompts to LLMs; structuring content this way increases the probability that a passage will be returned as a direct answer in conversational AI interactions.

SEO Impact

Question-formatted headings align with natural language queries and improve the chance of winning People Also Ask (PAA) boxes, which command high visibility and click share.

What To Do Next

96.9% of audited sites need attention on question headings (468 of 483 sites are warning or failing).

Prioritize question headings on templates that create many URLs, because one template fix can improve a large share of content answerability.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 3.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

3.1%pass(15)

96.9%warn(468)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

6.7% of audited Finance & Banking sites pass this check (n=30), compared with 0% of Media & Entertainment sites (n=66).

Other0% passavg score 67n=5

Retail0% passavg score 78.3n=3

Education3.8% passavg score 71.8n=26

Automotive0% passavg score 73.7n=5

E-Commerce0% passavg score 69.6n=22

Government0% passavg score 73.1n=13

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.