How many websites pass the Og check?
Based on 597 audited sites · Updated 2026-07-15
95% confidence interval: 57.2%–65%
About This Check
Checks whether OpenGraph title, description, and image tags are present so shared links render with rich previews.
Why This Matters
LLM Discoverability
OpenGraph metadata defines how a page appears when shared across social platforms; AI systems that ingest social content use og:title and og:description as curated summaries the site owner prefers.
SEO Impact
Rich social previews driven by og: tags increase click-through rates from social media channels and influence the share velocity that can indirectly signal content popularity to search algorithms.
What To Do Next
38.9% of audited sites need attention on og (232 of 597 sites are warning or failing).
- Prioritize og on templates that create many URLs, because one template fix can improve a large share of html extractability & main content clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 61.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
67.6% of audited Finance & Banking sites pass this check (n=37), compared with 30% of E-Commerce sites (n=30).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.