How many websites pass the Og check?

Based on 596 audited sites · Updated 2026-07-16

61.1%of audited sites pass this check↓0.9% vs last month

95% confidence interval: 57.1%–64.9%

About This Check

Checks whether OpenGraph title, description, and image tags are present so shared links render with rich previews.

Why This Matters

LLM Discoverability

OpenGraph metadata defines how a page appears when shared across social platforms; AI systems that ingest social content use og:title and og:description as curated summaries the site owner prefers.

SEO Impact

Rich social previews driven by og: tags increase click-through rates from social media channels and influence the share velocity that can indirectly signal content popularity to search algorithms.

What To Do Next

38.9% of audited sites need attention on og (232 of 596 sites are warning or failing).

Prioritize og on templates that create many URLs, because one template fix can improve a large share of html extractability & main content clarity.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 61.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

61.1%pass(364)

38.9%warn(232)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

66.7% of audited Finance & Banking sites pass this check (n=39), compared with 30% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 62.2%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Media & Entertainment	66.7%	73.8	84
Finance & Banking	66.7%	72.8	39
Technology	65.1%	72	278
Travel & Hospitality	56.9%	74.8	51
Education	33.3%	71.8	30
E-Commerce	30%	69.6	30
Professional Services	100%	80.8	4limited
Recruitment & HR	100%	80	3limited
Government	92.9%	73.1	14limited
Healthcare	66.7%	76.7	9limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.