How many websites pass the Meta Desc check?

Based on 596 audited sites · Updated 2026-07-16

78.7%of audited sites pass this check↑0.4% vs last month

95% confidence interval: 75.2%–81.8%

About This Check

The meta description helps search engines and AI systems summarize the page in results and responses.

Why This Matters

LLM Discoverability

Meta descriptions are extracted by AI systems when generating page summaries and are often used as the default snippet in RAG outputs when no better summary is available.

SEO Impact

While not a direct ranking factor, a compelling meta description is the primary lever for improving organic click-through rate on pages that already rank well.

What To Do Next

21.3% of audited sites need attention on meta desc (127 of 596 sites are warning or failing).

Prioritize meta desc on templates that create many URLs, because one template fix can improve a large share of html extractability & main content clarity.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 78.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

78.7%pass(469)

10.2%warn(61)

11.1%fail(66)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

84.6% of audited Finance & Banking sites pass this check (n=39), compared with 70% of Education sites (n=30).

credible samples first · then pass rateshown-industry average 78.6%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Finance & Banking	84.6%	72.8	39
Media & Entertainment	84.5%	73.8	84
Travel & Hospitality	76.5%	74.8	51
Technology	76.3%	72	278
E-Commerce	73.3%	69.6	30
Education	70%	71.8	30
Healthcare	100%	76.7	9limited
Automotive	100%	75.6	5limited
Professional Services	100%	80.8	4limited
Retail	100%	78.3	3limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.