How many websites pass the Meta Desc Len check?
Based on 531 audited sites · Updated 2026-07-15
95% confidence interval: 55.5%–63.8%
Why This Matters
LLM Discoverability
Meta description length has no bearing on AI crawling, but descriptions within the optimal range are more likely to be used verbatim in SERP snippets that AI-overview systems pull from.
SEO Impact
Descriptions between 70–160 characters are typically displayed in full in Google snippets; outside this range they are either too brief to be informative or truncated, wasting the opportunity.
What To Do Next
40.3% of audited sites need attention on meta desc len (214 of 531 sites are warning or failing).
- Prioritize meta desc len on templates that create many URLs, because one template fix can improve a large share of html extractability & main content clarity.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 59.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
66.7% of audited Finance & Banking sites pass this check (n=36), compared with 54.8% of Travel & Hospitality sites (n=42).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.