How many websites pass the Favicon check?

Based on 596 audited sites · Updated 2026-07-16

87.4%of audited sites pass this check↓0.4% vs last month

95% confidence interval: 84.5%–89.8%

About This Check

Checks whether a favicon is present. Favicons improve brand recognition in search results and browser tabs.

Why This Matters

LLM Discoverability

Favicons are visual brand identifiers used in browser tabs and some search interfaces but are not parsed by AI content crawlers, so they have no direct bearing on LLM knowledge base inclusion.

SEO Impact

Favicons appear in browser tabs, bookmarks, and some search result interfaces, contributing to brand recognisability and improving perceived credibility without impacting rankings directly.

What To Do Next

12.6% of audited sites need attention on favicon (75 of 596 sites are warning or failing).

Prioritize favicon on templates that create many URLs, because one template fix can improve a large share of html extractability & main content clarity.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 87.4% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

87.4%pass(521)

12.6%warn(75)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

93.3% of audited Education sites pass this check (n=30), compared with 76.7% of E-Commerce sites (n=30).

credible samples first · then pass rateshown-industry average 88.6%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Education	93.3%	71.8	30
Finance & Banking	92.3%	72.8	39
Media & Entertainment	89.3%	73.8	84
Travel & Hospitality	88.2%	74.8	51
Technology	87.8%	72	278
E-Commerce	76.7%	69.6	30
Healthcare	100%	76.7	9limited
Recruitment & HR	100%	80	3limited
Energy & Utilities	100%	69.7	3limited
Government	92.9%	73.1	14limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.