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How many websites pass the Upward Navigation check?

Based on 450 audited sites · Updated 2026-08-14

At a Glance

37.6%of audited sites pass this check

95% confidence interval: 33.2%–42.1%

37.6%pass(169)
62.4%warn(281)
0%fail(0)

Current cross-sectional baseline. Historical snapshots remain stored but are not presented as performance change.

Key Insight

With only 37% passing, most sites lack clear parent or root-page links that help AI systems and users understand site hierarchy and navigate content relationships.

About This Check

For a non-root URL, checks for a crawlable link toward a parent, breadcrumb, or the site root. Root URLs are not applicable.

What To Do Next

62.4% of audited sites need attention on upward navigation (281 of 450 sites are warning or failing).

  • Prioritize upward navigation on templates that create many URLs, because one template fix can improve a large share of site architecture & coverage.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 37.6% pass rate as a benchmark: passing this check would put your site among the 37.6% of audited pages that meet this requirement.

Industry Breakdown

How different industries perform on this check.

53.8% of audited SaaS & Cloud sites pass this check (n=65), compared with 36.3% of Technology sites (n=124).

credible samples first · then pass rateranked-industry average 43.9%
SaaS & Cloud53.8%
avg score 77n=65/323 evaluated
Media & Entertainment51.3%
avg score 71.2n=39/518 evaluated
Technology36.3%
avg score 70.7n=124/880 evaluated
Marketing & Advertising62.5%
avg score 74.8n=8/93 evaluatedlimited sample
Education61.9%
avg score 75.6n=21/199 evaluatedlimited sample
Telecommunications50%
avg score 70.1n=6/40 evaluatedlimited sample
Gaming44%
avg score 67.7n=25/123 evaluatedlimited sample
Government40%
avg score 71.1n=15/96 evaluatedlimited sample
Healthcare40%
avg score 74.5n=5/46 evaluatedlimited sample
E-Commerce33.3%
avg score 65.7n=12/123 evaluatedlimited sample

n is sites evaluated for this check / audited sites in that industry. Informational or inapplicable results are not counted.

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.