NM SignalsNM Signals
← All Insights

How many websites pass the Og Url Match check?

Based on 527 audited sites · Updated 2026-07-19

92.2%of audited sites pass this check

95% confidence interval: 89.6%–94.2%

About This Check

Checks whether og:url matches the canonical URL. Mismatches can confuse social platforms and LLM crawlers.

What To Do Next

7.8% of audited sites need attention on og url match (41 of 527 sites are warning or failing).

  • Prioritize og url match on templates that create many URLs, because one template fix can improve a large share of site architecture & coverage.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 92.2% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

92.2%pass(486)
7.8%warn(41)
0%fail(0)

Industry Breakdown

How different industries perform on this check.

94.7% of audited Media & Entertainment sites pass this check (n=38), compared with 93.5% of Technology sites (n=339).

credible samples first · then pass rateshown-industry average 92.6%
Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
IndustryPass rateAvg scoreSites
Media & Entertainment
94.7%
67.538
Technology
93.5%
67.3339
Healthcare
100%
75.73limited
E-Commerce
87.5%
61.18limited
Finance & Banking
85.7%
68.37limited
Education
85.2%
70.527limited
Government
81.8%
72.211limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.