How many websites pass the Og Url Match check?
Based on 1,641 audited sites · Updated 2026-08-14
At a Glance
95% confidence interval: 89.6%–92.4%
Current cross-sectional baseline. Historical snapshots remain stored but are not presented as performance change.
About This Check
Checks whether og:url matches the canonical URL. Mismatches can confuse social platforms and LLM crawlers.
What To Do Next
8.9% of audited sites need attention on og url match (146 of 1,641 sites are warning or failing).
- Prioritize og url match on templates that create many URLs, because one template fix can improve a large share of site architecture & coverage.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 91.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the majority of crawlable, AI-readable pages.
Industry Breakdown
How different industries perform on this check.
95.3% of audited Media & Entertainment sites pass this check (n=359), compared with 73.9% of Government sites (n=46).
| Industry | Pass rate | Avg score | Evaluated |
|---|---|---|---|
| Media & Entertainment | 95.3% | 71.2 | n=359/518 |
| SaaS & Cloud | 95% | 77 | n=218/323 |
| Marketing & Advertising | 94.5% | 74.8 | n=55/93 |
| Travel & Hospitality | 94.4% | 71.9 | n=36/55 |
| E-Commerce | 92.7% | 65.7 | n=55/123 |
| Gaming | 91.2% | 67.7 | n=57/123 |
| Technology | 90.4% | 70.7 | n=426/880 |
| Finance & Banking | 90% | 73 | n=60/97 |
| Other | 88.9% | 70.5 | n=36/73 |
| Non-Profit | 85.7% | 75.3 | n=35/55 |
n is sites evaluated for this check / audited sites in that industry. Informational or inapplicable results are not counted.
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.
Key Insight
The largest gaps are content metadata and trust signals: only 7% to 11% of sites include visible or structured dates, testimonials or case studies, and cleanly organized rendered DOMs. In this baseline, core security and server configuration checks are universally met, while page-level content quality and machine-readable publishing signals are much less consistent.