How many websites pass the Meta Noai check?
Based on 224 audited sites · Updated 2026-07-16
95% confidence interval: 97.5%–99.9%
About This Check
Checks whether the page has a noai or noimageai directive in meta robots, which blocks AI systems from using the page content.
Why This Matters
LLM Discoverability
The noai directive explicitly tells AI systems not to use this page's content; it is increasingly honoured by major model providers and removes the page from AI citation pools.
SEO Impact
noai has no direct impact on traditional organic search rankings, but misapplication can accidentally restrict page discovery if combined with other restrictive directives.
What To Do Next
0.4% of audited sites need attention on meta noai (1 of 224 sites are warning or failing).
- Prioritize meta noai on templates that create many URLs, because one template fix can improve a large share of bot access & control plane.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 99.6% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
100% of audited Technology sites pass this check (n=89), compared with 97.4% of Media & Entertainment sites (n=39).
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Technology | 100% | 72 | 89 |
| Media & Entertainment | 97.4% | 73.8 | 39 |
| Travel & Hospitality | 100% | 74.8 | 29limited |
| Finance & Banking | 100% | 72.8 | 18limited |
| Education | 100% | 71.8 | 11limited |
| E-Commerce | 100% | 69.6 | 6limited |
| Healthcare | 100% | 76.7 | 6limited |
| Government | 100% | 73.1 | 5limited |
| Food & Beverage | 100% | 71.1 | 4limited |
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.