How many websites pass the Internal Anchor Text check?
Based on 2,734 audited sites · Updated 2026-08-14
At a Glance
95% confidence interval: 85.8%–88.3%
Current cross-sectional baseline. Historical snapshots remain stored but are not presented as performance change.
About This Check
Measures whether internal links on the submitted page use meaningful labels rather than empty or generic anchor text.
What To Do Next
12.9% of audited sites need attention on internal anchor text (353 of 2,734 sites are warning or failing).
- Prioritize internal anchor text on templates that create many URLs, because one template fix can improve a large share of site architecture & coverage.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 87.1% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the majority of crawlable, AI-readable pages.
Industry Breakdown
How different industries perform on this check.
93.7% of audited Other sites pass this check (n=63), compared with 71.4% of Travel & Hospitality sites (n=49).
| Industry | Pass rate | Avg score | Evaluated |
|---|---|---|---|
| Other | 93.7% | 70.5 | n=63/73 |
| Government | 92% | 71.1 | n=88/96 |
| Technology | 89.2% | 70.7 | n=816/880 |
| Gaming | 88.3% | 67.7 | n=103/123 |
| Media & Entertainment | 88% | 71.2 | n=501/518 |
| Telecommunications | 86.1% | 70.1 | n=36/40 |
| Education | 86% | 75.6 | n=186/199 |
| Healthcare | 86% | 74.5 | n=43/46 |
| Marketing & Advertising | 85.2% | 74.8 | n=81/93 |
| E-Commerce | 84% | 65.7 | n=106/123 |
n is sites evaluated for this check / audited sites in that industry. Informational or inapplicable results are not counted.
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.
Key Insight
The largest gaps are content metadata and trust signals: only 7% to 11% of sites include visible or structured dates, testimonials or case studies, and cleanly organized rendered DOMs. In this baseline, core security and server configuration checks are universally met, while page-level content quality and machine-readable publishing signals are much less consistent.