How many websites pass the External Brand Accuracy check?
Based on 513 audited sites · Updated 2026-07-15
95% confidence interval: 84.6%–90.3%
About This Check
Checks whether search results accurately reference the brand name, indicating strong brand recognition.
Why This Matters
LLM Discoverability
When third-party sources accurately reflect the brand name and core value proposition, AI systems can build a consistent entity profile; inaccurate or inconsistent mentions create conflicting signals that reduce citation confidence.
SEO Impact
Consistent brand mentions and NAP data across the web strengthen local and entity-based SEO; inconsistencies can suppress Knowledge Panel features and local pack rankings.
What To Do Next
12.3% of audited sites need attention on external brand accuracy (63 of 513 sites are warning or failing).
- Prioritize external brand accuracy on templates that create many URLs, because one template fix can improve a large share of off-site presence & mentions.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 87.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
93.2% of audited Media & Entertainment sites pass this check (n=73), compared with 89.8% of Travel & Hospitality sites (n=49).
Related Checks
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.