How many websites pass the External Brand Accuracy check?

Based on 512 audited sites · Updated 2026-07-16

87.5%of audited sites pass this check↑0.6% vs last month

95% confidence interval: 84.4%–90.1%

About This Check

Checks whether search results accurately reference the brand name, indicating strong brand recognition.

Why This Matters

LLM Discoverability

When third-party sources accurately reflect the brand name and core value proposition, AI systems can build a consistent entity profile; inaccurate or inconsistent mentions create conflicting signals that reduce citation confidence.

SEO Impact

Consistent brand mentions and NAP data across the web strengthen local and entity-based SEO; inconsistencies can suppress Knowledge Panel features and local pack rankings.

What To Do Next

12.5% of audited sites need attention on external brand accuracy (64 of 512 sites are warning or failing).

Prioritize external brand accuracy on templates that create many URLs, because one template fix can improve a large share of off-site presence & mentions.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 87.5% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

87.5%pass(448)

12.5%warn(64)

0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

93.2% of audited Media & Entertainment sites pass this check (n=73), compared with 83.3% of Finance & Banking sites (n=30).

credible samples first · then pass rateshown-industry average 89.5%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Media & Entertainment	93.2%	73.8	73
Technology	90.1%	72	232
Travel & Hospitality	88%	74.8	50
Finance & Banking	83.3%	72.8	30
Retail	100%	78.3	3limited
Recruitment & HR	100%	80	3limited
Telecommunications	100%	75.7	3limited
Education	90.9%	71.8	22limited
Government	84.6%	73.1	13limited
E-Commerce	82.1%	69.6	28limited

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.