How many websites pass the External Brand Accuracy check?

Based on 381 audited sites · Updated 2026-05-08

86.6%of audited sites pass this check↓1.1% vs last month

95% confidence interval: 82.8%–89.7%

About This Check

Checks whether search results accurately reference the brand name, indicating strong brand recognition.

Why This Matters

LLM Discoverability

When third-party sources accurately reflect the brand name and core value proposition, AI systems can build a consistent entity profile; inaccurate or inconsistent mentions create conflicting signals that reduce citation confidence.

SEO Impact

Consistent brand mentions and NAP data across the web strengthen local and entity-based SEO; inconsistencies can suppress Knowledge Panel features and local pack rankings.

Status Breakdown

86.6%pass(330)

13.4%warn(51)

0%fail(0)

Compliance Trend

Daily pass rate across benchmark snapshots (up to 90 days).

Industry Breakdown

How different industries perform on this check.

Other83.3% passavg score 67.4n=6

Energy66.7% passavg score 73.7n=3

Gaming100% passavg score 79.3n=3

Travel100% passavg score 72n=6

Finance87.5% passavg score 75.7n=24

Fintech75% passavg score 72.7n=4