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How many websites pass the Redirect Chain check?

Based on 11 audited sites · Updated 2026-07-16

72.7%of audited sites pass this check10.2% vs last month

Why This Matters

LLM Discoverability

Long redirect chains consume crawl budget and can cause AI crawlers to follow an incomplete path, resulting in the final destination page being indexed under the wrong canonical URL.

SEO Impact

Each redirect hop passes diminished link equity; chains of 3+ redirects lose PageRank, and Googlebot's crawl budget is wasted resolving intermediary URLs.

What To Do Next

27.3% of audited sites need attention on redirect chain (3 of 11 sites are warning or failing).

  • Prioritize redirect chain on templates that create many URLs, because one template fix can improve a large share of fetch, render, and url integrity.
  • After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
  • Use the 72.7% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

Status Breakdown

72.7%pass(8)
27.3%warn(3)
0%fail(0)

Compliance Trend

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

Related Checks

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.