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How many websites pass the No Redirect Chain check?
Based on 585 audited sites · Updated 2026-07-16
84.6%of audited sites pass this check↑1.3% vs last month
95% confidence interval: 81.5%–87.3%
What To Do Next
15.4% of audited sites need attention on no redirect chain (90 of 585 sites are warning or failing).
- Prioritize no redirect chain on templates that create many URLs, because one template fix can improve a large share of the relevant audit section.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 84.6% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.
Status Breakdown
84.6%pass(495)
13%warn(76)
2.4%fail(14)
Compliance Trend
Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).
Industry Breakdown
How different industries perform on this check.
88.2% of audited Travel & Hospitality sites pass this check (n=51), compared with 81.6% of Technology sites (n=272).
credible samples first · then pass rateshown-industry average 84.8%
| Industry | Pass rate | Avg score | Sites |
|---|---|---|---|
| Travel & Hospitality | 88.2% | 74.8 | 51 |
| Media & Entertainment | 88.1% | 73.8 | 84 |
| Education | 86.7% | 71.8 | 30 |
| Finance & Banking | 84.6% | 72.8 | 39 |
| Technology | 81.6% | 72 | 272 |
| Healthcare | 100% | 76.7 | 9limited |
| Recruitment & HR | 100% | 80 | 3limited |
| Energy & Utilities | 100% | 69.7 | 3limited |
| Telecommunications | 100% | 75.7 | 3limited |
| Government | 92.3% | 73.1 | 13limited |
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.