How many websites pass the Entity Source Consistency check?
Based on 3,040 audited sites · Updated 2026-08-13
At a Glance
95% confidence interval: 44.9%–48.4%
Current cross-sectional baseline. Historical snapshots remain stored but are not presented as performance change.
About This Check
Compares the inferred entity name across the title, H1, Open Graph site name, and Organization schema.
What To Do Next
53.4% of audited sites need attention on entity source consistency (1,622 of 3,040 sites are warning or failing).
- Prioritize entity source consistency on templates that create many URLs, because one template fix can improve a large share of the relevant audit section.
- After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
- Use the 46.6% pass rate as a benchmark: passing this check would put your site among the 46.6% of audited pages that meet this requirement.
Industry Breakdown
How different industries perform on this check.
62.2% of audited Media & Entertainment sites pass this check (n=518), compared with 34.4% of Government sites (n=96).
| Industry | Pass rate | Avg score | Evaluated |
|---|---|---|---|
| Media & Entertainment | 62.2% | 71.2 | n=518/518 |
| Travel & Hospitality | 52.7% | 71.9 | n=55/55 |
| Healthcare | 52.2% | 74.5 | n=46/46 |
| Non-Profit | 50.9% | 75.3 | n=55/55 |
| SaaS & Cloud | 49.5% | 77 | n=323/323 |
| Other | 49.3% | 70.5 | n=73/73 |
| Telecommunications | 47.5% | 70.1 | n=40/40 |
| Finance & Banking | 47.4% | 73 | n=97/97 |
| Gaming | 44.7% | 67.7 | n=123/123 |
| Education | 44.2% | 75.6 | n=199/199 |
n is sites evaluated for this check / audited sites in that industry. Informational or inapplicable results are not counted.
Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.
Key Insight
At 47% pass, fewer than half of sites present a consistent entity name across visible and machine-readable sources, creating ambiguity that can weaken AI systems’ ability to confidently identify and represent the brand.