How many websites pass the Canonical Matches Url check?

Based on 404 audited sites · Updated 2026-07-16

28%of audited sites pass this check↓8.8% vs last month

95% confidence interval: 23.8%–32.5%

What To Do Next

72% of audited sites need attention on canonical matches url (291 of 404 sites are warning or failing).

Prioritize canonical matches url on templates that create many URLs, because one template fix can improve a large share of the relevant audit section.
After changing the page, re-run the audit and compare the observed value for this check instead of relying on visual inspection alone.
Use the 28% pass rate as a benchmark: if your site fails here, passing the check moves it closer to the visible majority of crawlable, AI-readable pages.

28%pass(113)

72%warn(291)

0%fail(0)

Daily pass, warning, and failure rates across benchmark snapshots (up to 90 days).

How different industries perform on this check.

70% of audited Travel & Hospitality sites pass this check (n=40), compared with 23.1% of Media & Entertainment sites (n=65).

credible samples first · then pass rateshown-industry average 28.1%

Industry pass rates, average audit scores, and sample sizes. A marker in each pass-rate bar shows the weighted average across the displayed industries.
Industry	Pass rate	Avg score	Sites
Travel & Hospitality	70%	74.8	40
Technology	25.4%	72	169
Media & Entertainment	23.1%	73.8	65
Other	66.7%	67	3limited
Finance & Banking	34.5%	72.8	29limited
E-Commerce	15%	69.6	20limited
Healthcare	11.1%	76.7	9limited
Education	10%	71.8	20limited
Government	9.1%	73.1	11limited
Food & Beverage	0%	71.1	8limited

Run a free audit to see whether your site passes this check, or browse the leaderboard and the audited-sites directory.