NM Signals: the website inspector for discoverability
Receive immediate, custom insights on how search and AI systems understand your site.
Work from priority-ranked findings, evidence, and AI-agent fix prompts.
Save a baseline and compare future checks. Scheduling and alerts are Premium.
Free, immediate results: no account needed.
§ as featured in
§ audit
See what search engines and AI assistants can understand
readiness
68
needs work
fail
2
blocks citation
fix next
5
ranked fixes
crawlability
pass
accessible
priority-ranked findings
AI crawlers blocked on pricing page
fetch path fails for two model user agents
Product offer markup missing
plans and trial terms are not machine-readable
Entity page lacks proof points
no customer categories, no external corroboration
Buyer-prompt copy is generic
answer targets do not match category questions
Comparison page lacks decision criteria
competitors are named without evaluation context
Canonical URL and sitemap agree
indexing signals are coherent
observed
The model can fetch the homepage, but cannot find a machine-readable product offer or a concise answer target.
agent prompt
Add Product and Organization schema, then validate the rendered HTML and re-run this check.
included audit surfaces
01
Crawlability
Robots, canonicals, redirects, status codes, and AI-crawler access.
02
Structured Data
Product, Organization, FAQ, breadcrumb, and offer markup review.
03
Entity Clarity
Brand, category, audience, proof points, and external trust signals.
04
Content Structure
Headings, comparison content, page coverage, and information architecture.
05
Answerability
Buyer-prompt clarity, citable claims, comparison copy, and structured content.
06
Trust Signals
Security, provenance, corroboration, policies, and external proof points.
§ optimize
check detail
Product schema is missing
AI engines see a page, not a structured offer.
observed
Pricing and plan details render as prose, with no Product, Offer, or Organization schema in the HTML.
expected behavior
The page exposes valid Product and Offer data that matches the visible pricing and plan details.
generated fix
effort · medAdd Product, Offer, and Organization schema, then validate the rendered HTML against this check.
actions
generate fixverify fixOptimize from clicked-open checks.
Each finding opens into its purpose, observed evidence, expected behavior, discovery impact, and a credible benchmark when enough data exists.
observed
The measured crawl, page signal, or screenshot detail behind the selected finding.
expected behavior
The check-specific passing condition, available immediately without generated copy.
generate fix
Agent-ready implementation guidance for the selected issue.
validate
Re-run the check and compare the result after the site change.
§ monitor
monitoring loop
01 / Baseline
Save the audit score and failed checks for the site.
02 / Optimize
Ship the selected schema, entity copy, and proof fixes.
03 / Validate
Re-run the check and record what changed in the report.
04 / Monitor
Compare AI answers, citations, and competitor mentions.
before
"Northstar CRM is not mentioned. The answer names two larger competitors and cites public pricing pages."
after
"After schema, comparison copy, and proof pages shipped, Northstar CRM is named in 5 of 6 tracked buyer prompts."
Compare what changed after you fix the site.
Run AI visibility manually from My sites to compare captured answers, citations, and competitor mentions. Premium adds recurring checks and change alerts when the ongoing view matters.
answer share
+28
points
competitors
-3
fewer named
cadence
7d
premium checks
Run a manual check anytime. Premium adds scheduled tracking and change history.
§ how it works
step · 01
Paste a URL
in the audit bar above ↑
Drop any URL in. No signup, no card, no install. First run is free.
step · 02
Fix the priority issues
priority-ranked findings
Review crawlability, structured data, trust, and AI answerability. Every finding shows the observed issue and a prioritized fix.
step · 03
Check AI visibility
continue in My sites →
Start the first manual AI visibility check from the report. My sites generates the question set, captures responses, and keeps the audit baseline beside them.
§ for modern pipelines
Wire NM Signals into modern pipelines
Same engine as the web app, exposed as a REST API, a CLI, and an MCP server. Add deploy gates when they help, or call checks from Claude Desktop, Cursor, and internal tools.
use it three ways
01
Web report
Paste a URL, review the observed evidence and expected behavior, then generate implementation guidance when you need it.
02
CLI / CI
Run the same checks in GitHub Actions, GitLab CI, or any shell when deploy gating is useful.
03
API + MCP
Call audits from internal tools, Claude Desktop, Cursor, or any MCP-compatible client.
§ faq
What does "AI-ready" mean?+
AI search engines like ChatGPT, Perplexity, and Google AI Overviews crawl, parse, and summarize websites differently than traditional search. An AI-ready site makes its content easy for these systems to discover and accurately represent.
Is the audit really free?+
Yes. No signup is needed for the first AI readiness audit. Create a free account to save one site and run up to 4 manual AI visibility checks per month. Scheduled checks and email alerts require Premium. No credit card to start.
What happens in the AI visibility check?+
We generate a focused question set from the audited brand and ask an AI model those questions. My sites shows the captured responses, whether the brand was named, its position, competitors, and change over time.
How are industry benchmarks calculated?+
We continuously audit top-ranked websites across 20+ industries and compute percentile rankings so you can see where you stand.
Can I audit competitor sites?+
Absolutely. Enter any public URL to audit it, whether it's your own site, a competitor, or any page you're curious about.
Does it work with Claude Desktop, Cursor, or other AI clients?+
Yes. Premium subscribers get an MCP server at /api/mcp that exposes the audit engine as tools. Add it to Claude Desktop, Cursor, or any MCP-compatible client and your AI agent can run audits and check quota directly. See /docs/mcp.
§ run an audit
Inspect a website for discoverability.
Free, immediate results: no account needed.