# The New York Times · AI visibility audit

**Domain:** nytimes.com  
**Score:** 73 / 100  
**Audited:** 2026-07-16T04:20:47.3796+00:00  
**Industry:** Media & Entertainment  
**Canonical URL:** https://app.nyman.media/site/nytimes.com  
**JSON twin:** https://app.nyman.media/site/nytimes.com/data.json  

## What this measures

Nyman Media's AI visibility score reflects how well AI search engines and LLMs can find, parse, and represent nytimes.com. The audit covers 94 deterministic checks across crawlability, structured data, trust signals, identity, and content readiness.

## Section breakdown

| Section | Score |
|---|---:|
| Off Site Presence & Mentions | 95 |
| Fetch, Render, And URL Integrity | 94 |
| Content Answerability | 88 |
| Trust & Security | 84 |
| HTML Extractability & Main Content Clarity | 81 |
| Structured Data | 79 |
| Content Freshness & Authority | 59 |
| Bot Access & Control Plane | 55 |
| Entity Clarity | 25 |

## Top strengths

- **Off Site Presence & Mentions**: 95/100
- **Fetch, Render, And URL Integrity**: 94/100
- **Content Answerability**: 88/100

## Areas to improve

- **Entity Clarity**: 25/100
- **Bot Access & Control Plane**: 55/100
- **Content Freshness & Authority**: 59/100

## History

| Run | Date | Score |
|---|---|---:|
| run_1784175647176_br4kpq2h | 2026-07-16T04:20:47.3796+00:00 | 73 |
| run_1784114562680_c5hqhwzm | 2026-07-15T11:22:42.889566+00:00 | 73 |
| run_bench_1774341729645_s7xtysyo | 2026-03-24T08:42:10.085529+00:00 | 76 |

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*Data licensed CC-BY 4.0. Generated by NM Signals (https://app.nyman.media).*